Compelling Stories from Florida's Horse Country

Countless stories can be found in the gently sloping pastures, world-renowned springs, vast forests and friendly people of our quaint communities. This portion of our site will share just a few of them with you, but the best way to discover a splendid story is to come experience the decidedly different pace of this peaceful place for yourself!

Recent News

  • Ocala/Marion County Tourism Industry has Record Year

    2014 Economic Impact Nears $800 Million OCALA, FL. – (February 23, 2015) – Ocala/Marion County's hotel occupancy rate rose 11.2 percent between fiscal year 2012 and 2014, according to the most recent Ocala/Marion County's STR* report. Additionally, hotel revenues rose 19.5 percent over the two-year span climbing to a record $65.3 million, with the demand for hotel rooms in the county up by 10.2 percent in that same period. "Tourism's…